kaos poster prototype

project summary:

the goal was to interview a member of a group of my choosing, and find a problem they had that could use a designers help. the group i ended up choosing was kaos, a k-pop dance group.

Who, or what is Kaos?

Kaos is a k-pop dance group on Wheaton’s campus. A good representation of them can be seen in the user persona I created for one of their members I had a chance to briefly interview.

Through the user persona and interview as well as looking at various media the group has posted on instagram, youtube, and tiktok, I was able to create a problem statement.

How can Kaos advertise themselves and their content better going forward?

The specific areas I wanted to focus on based on my research thus far are the following

Social media
Posters
Logo
They are a newer dance group compared to others on campus

what about their current media needs changing?

Inconsistent color palette
Inconsistent imagery or iconography
Don’t always put their logo on their media that contains static images

Final stage of this design project was to create a prototype poster for the group.

The elements I wanted to be apparent in the prototype was the logo, and the group members. Those are their two most consistent things in their media, so I took them and made them bigger than everything else on the mock poster. For the two group members, I took inspiration from their photo shoots and how they’re usually in a dark setting with a badass sense to them.

And for the logo I just wanted it to be big and blown up. I think that If their logo is slightly larger on their posters and media going forward, it will help immensely with brand/group recognition.